Campaigns and promotions · timing, current availability and fulfilment

Build a campaign around products available at the right time.

Choose a theme, audience, sales period and market. Build a current selection and keep checking it before and during the campaign.

One concrete sales momentSelection from current availabilityConditions visible upfront
Everspring courier carrying a large green plant
A green order is handed over at the doorstep
Everspring courier carrying plants by cargo bike
Everspring cargo bike with plants outside a historic church

A brand customers notice

Your team runs the campaign. The network supplies a current product route.

14,000+

products in the catalogue

15

active European growers

250+

connected webshops

Europe

supported shipping routes

Campaigns and promotions in one sentence

Plan from current availability. Everspring supports the product and fulfilment route, not the campaign itself.

01

Set the moment

02

Check products

03

Monitor availability

The opportunity for Campaigns and promotions

Connect a timely campaign idea to a feasible green range.

A clear campaign moment helps focus the selection, while alternatives and ongoing stock checks protect the execution.

01

A concrete sales moment

Season, occasion or brand activation gives direction to the selection and message.

02

Current products only

Product choice follows stock, destination and the planned campaign window.

03

Limits visible before launch

Timing, alternatives and fulfilment limits are checked before publication.

Your role

  • Campaign concept, media and campaign budget
  • Audience, selling price and publication planning
  • Customer communication and performance expectations

What Everspring adds

  • A catalogue from European growers and suppliers
  • Current product data and availability for your selection
  • Order processing, packaging and white-label shipping

Everspring does not manage advertising, promotion planning or campaign budget and does not promise reach, orders or conversion.

Seasonal green products selected for a temporary campaign

Behind the product page

A qualified route from order to delivery.

From selection to delivery

Plan with a current range and a realistic delivery window.

A campaign route stays workable only when product availability and fulfilment are checked throughout the sales period.

  1. Define theme and campaign window

    01

    Set audience, market, publication period and buying reason.

  2. Select current products

    02

    Choose product groups available for the planned destinations and period.

  3. Prepare alternatives

    03

    Agree replacements before pages, media and promotions are published.

  4. Monitor while the campaign runs

    04

    Recheck current availability and assess any volume increase before accepting it.

A sudden volume increase is not automatic. Products, stock, destination and fulfilment must be reassessed.

The Everspring platform

Build your range. Sell it. Fulfil every order more intelligently.

From branded product content and bundles to quantity pricing, mix-and-match and white-label fulfilment. Everything runs from the same catalogue.

01

Make the range your own

02

Keep every sales channel current

03

Create more value from each order

AI content studio + three languages

Turn supplier data into content that fits your brand.

The AI studio helps rewrite titles and descriptions in Dutch, English and German. You decide what goes live.

Source data

Monstera deliciosa
Height 75 cm
Pot size 21 cm

Your content

NLENDE

A bold green centrepiece for your interior

Ready for your review
Only in your shop

Your own bundles

Turn separate products into a distinctive offer.

Build sets under your own brand. Availability and purchase price stay linked to the products in your bundle.

+
=

Your bundle

1 sellable product

Stock and prices

Update the source, not every sales channel.

Connected products follow current availability and price information from Everspring.

Everspring
Your shop

Order routing

From sale to the right fulfilment route.

Order lines travel through Everspring to the appropriate supplier and fulfilment route.

Shop
Everspring
Fulfilment

Price and margin

Set your selling price and see your margin.

Use one pricing rule and adjust individual products when your proposition requires it.

Purchase + fulfilmentYour selling price
Margin visible immediately

More value from every order

Sell more value. Use the same box more efficiently.

Add a personal product, show worthwhile quantities and combine compatible items in one package.

Cards as an upsell

Add a personal moment to the sale.

Add a print-on-demand card with the customer's message to the order.

Added to order

Congratulations on your new place!

Personal message

A green gesture

Automatic quantity discount

Show when a larger quantity lowers the unit price.

Quantity Tiers only shows quantities where the unit price actually falls.

1 itemBase
2 itemsLower unit price
4 itemsBest box fill

Smart mix-and-match

Spread shipping costs across compatible products.

Smart packing rules determine what fits together. This spreads packaging and shipping across more items.

Plant
Pot
Card
Gift

Together in one box

Product Radar

See changes before they surprise your shop.

Track prices, stock and product details in one overview.

Order protection

One route when an order does not arrive as expected.

Report and track the resolution in the same platform as your order.

White-label fulfilment

We pack and ship. Your brand stays visible.

From order processing to handover to the carrier.

Frequently asked questions

How far ahead can a green campaign be fixed?

Plan the product direction early, then confirm the actual selection closer to the campaign.

Can I fix one product selection months ahead?+

You can plan a direction, but the final selection needs a fresh check on season, stock and destination.

Does Everspring manage the campaign?+

No. Your team manages concept, media, planning, campaign budget and customer communication.

Can campaign volume be increased immediately?+

Not automatically. Extra quantities require a new product and fulfilment check.

Is current availability reserved for the campaign?+

No. The full selection is not reserved upfront, so availability must be monitored while the campaign runs.

Discuss your route

Which campaign moment do you want to fill with green products?

Share the audience, period, market and product direction. We will assess a current selection and fulfilment route.