Guides
How to start a plant webshop with no inventory
You can start a plant webshop without buying, storing or shipping any plants yourself. You choose a niche, connect your webshop to the assortment of verified European growers and set your own selling prices. As soon as a customer orders, the grower packs and ships under your brand. That way you build a specialised webshop with no inventory risk and no investment up front.
Last updated: 28 July 2026
What you need
To start a plant webshop you need less than for a regular webshop. You do not have to rent a warehouse, buy stock or set up shipping. The grower takes that part off your hands.
- A sales channel: your own webshop in Shopify or WooCommerce, or an account on bol.com or Amazon.
- A clear niche: the type of plants, flowers or green gifts you focus on.
- A brand and a story: a name, a look and a reason customers buy from you.
- A supplier with the right assortment, in this case verified European growers via Everspring.
The rest, such as stock, prices and shipping, runs through the connection with your supplier. You focus on what your customer sees: your assortment, your prices and your brand.
The step-by-step plan
Setting up your webshop follows a fixed order. Work through the steps at your own pace, you do not have to finish everything at once.
- Decide on your niche and your brand, so your shop gets a clear identity.
- Set up your sales channel: a webshop in Shopify or WooCommerce, or a sales page on bol.com or Amazon.
- Connect your growers' assortment to your channel, so stock and prices sync automatically.
- Choose the products that fit your niche and set your selling price per product, and with it your margin.
- Take your shop live and process your first orders: the grower ships directly to your customer.
Because you only buy when you sell, you can start small and expand your assortment at your own pace. You do not have to place a large order first in order to get going.
Choosing a niche that sells
The large, general shops sell everything to everyone. As a starter you stand out precisely by making a clear choice. Margin lives in specific niches, not in loose impulse plants.
- Green gifts for an occasion, such as a birthday or a house move.
- Houseplants for a certain style or space, for example offices or small apartments.
- Flowers and bouquets for a specific audience or moment.
- Plants that fit a theme or interior style of your customer.
Choose a niche you know something about or that your customer genuinely searches for. A sharply defined shop is easier to find, easier to remember and easier to grow into something that is truly your own.
What does it cost to start?
The biggest cost in a regular webshop is the inventory. With this model that falls away, because you only buy when you sell. Your start-up costs are limited to your sales channel, your own brand and the platform you use to connect to growers.
You earn on the difference between the purchase price at the grower and your own selling price. You set that margin yourself. At Everspring we discuss the exact costs and the subscription in an intro call, so you know exactly where you stand up front.
Five steps to your live plant webshop
This is what the path from idea to your first order looks like when you work with Everspring.
- 1
Choose your niche
Decide which plants, flowers or green gifts you focus on and which brand fits that.
- 2
Set up your sales channel
Create a webshop in Shopify or WooCommerce, or set up your sales page on bol.com or Amazon.
- 3
Connect the grower assortment
Install the Everspring integration and connect the assortment to your channel. Stock and prices sync automatically.
- 4
Choose products and prices
Import the products that fit your niche and set your selling price per product, and with it your margin.
- 5
Take your shop live
Process your first orders. The grower packs and ships directly to your customer, under your brand.
Frequently asked questions
Can I start a plant webshop with no inventory?
Yes. With this model you hold no stock yourself. The grower keeps the plants and only ships them once you forward an order. So you need no warehouse and have no money tied up in products that may not sell.
Which sales channel should I use?
It depends on where your customers are. With your own webshop in Shopify or WooCommerce you have the most freedom over your brand. On bol.com or Amazon you reach an existing audience. Everspring connects with all four, so you can also combine them.
How many products do I need to start?
You can start with a sharp selection that fits your niche and expand later. Because you only buy when you sell, a larger assortment costs you nothing extra up front.
How long does it take to go live?
That differs per person and per channel. Building your brand and niche usually takes the most time. Connecting to growers and importing products is something you can work through step by step whenever it suits you.
Ready to start selling plants without inventory?
Request a demo and see how Everspring connects your webshop to 14,000+ products from verified European growers.